Resources
Guidance on authentication, condition, pricing and running a card business — kept as a reference library. The practice no longer sells cards; the writing stays because it is the record of the expertise the practice is built on.
For collectors, buyers and insurers
- Card Values2 articles
- Card Care2 articles
- Beginner Guides3 articles
- Market Analysis4 articles
- Analysis3 articles
- Risk2 articles
- Legal7 articles
Guides
How to Source Pokemon Cards Profitably
How shops and sellers find undervalued cards and build reliable supplier relationships.
Pricing Strategy for Maximum Profit
How shops price cards to stay competitive while protecting margin.
Building Your Online Presence from Zero
How a card business earns attention and trust online without an advertising budget.
Card Grading Investment Strategy
Which cards are worth grading, how the companies differ, and what grading really costs.
Inventory Management Systems That Scale
Tracking methods, software and routines that keep a shop’s stock honest.
Social Media Marketing Blueprint
Instagram, TikTok and Facebook tactics that work for card businesses.
Authentication & Avoiding Counterfeits
The checks that separate genuine cards from fakes, and the scams to watch for.
Setting Up Your First Pokemon Shop
Location, startup costs, licensing and the first ninety days of a card shop.
Scaling from Hobby to Full-Time Business
Turning a side hustle into full-time income without losing control of the numbers.
Building Customer Loyalty & Repeat Business
Retention strategies that turn one-time buyers into regulars.
Recent articles
- Business
What is a Business? (Pokemon Edition) - Hobby vs Business Explained
Learn when a Pokemon hobby becomes a real business. Understand the key differences, the five common business types, and how to make the switch.
- Marketing
Understanding Pokemon Customer Types: Who Buys Cards and Why
Master the 4 Pokemon customer types. Learn what kids, teens, young adults, and adult collectors want. Target the right audience for maximum sales.
- Marketing
Where to Find Pokemon Customers: The Complete Guide to Online and Offline Communities
Find Pokemon card buyers where they already gather. A complete guide to the online communities and local spots that turn fans into customers.
Learn and watch
Watch: 83 videos
Sealed-product openings, fakes and grading from the channel, grouped by topic.
The eight-week course
Running a card business: sourcing, pricing, platforms, operations, legal and scaling.
Training and certification
Condition-grading certification for shop staff, and courses on fakes and grade prediction.
Appraisal
Want a written opinion on what your cards are worth?
A written appraisal states the value, the purpose and the reasoning, with photographs. Read about appraisals