Guides
Ten long-form guides on authentication, grading, pricing and running a card business.Ten long-form guides on authentication, grading, pricing and running a card business, written while the business traded cards. The two most useful to collectors (authentication and grading strategy) sit beside the practice's authentication and pre-grade services.
How to Source Pokemon Cards Profitably
How shops and sellers find undervalued cards and build reliable supplier relationships.
Pricing Strategy for Maximum Profit
How shops price cards to stay competitive while protecting margin.
Building Your Online Presence from Zero
How a card business earns attention and trust online without an advertising budget.
Card Grading Investment Strategy
Which cards are worth grading, how the companies differ, and what grading really costs.
Inventory Management Systems That Scale
Tracking methods, software and routines that keep a shop’s stock honest.
Social Media Marketing Blueprint
Instagram, TikTok and Facebook tactics that work for card businesses.
Authentication & Avoiding Counterfeits
The checks that separate genuine cards from fakes, and the scams to watch for.
Setting Up Your First Pokemon Shop
Location, startup costs, licensing and the first ninety days of a card shop.
Scaling from Hobby to Full-Time Business
Turning a side hustle into full-time income without losing control of the numbers.
Building Customer Loyalty & Repeat Business
Retention strategies that turn one-time buyers into regulars.
For shops
Run a shop? Certify your staff on condition grading.
Training to a written standard, and documented breaks that give your singles a record. Documented breaks for retailers