Week 1: Pokemon Market Strategy & Business Planning
Master the foundations of Pokemon business strategy this week. Learn what separates successful Pokemon businesses from struggling ones through market analysis, customer understanding, and strategic planning.
Module 1: What is a Business? (Pokemon Edition)
The Critical Distinction: Hobby vs Business
- Hobby: Buy what you love, profit optional
- Business: Buy what sells, profit required
When you consistently buy Pokemon cards for $5 and sell for $8, earning $3 profit - you have a business.
5 Pokemon Business Types:
- Card buying/selling (singles, packs, collections)
- Tournament organizing
- Content creation (YouTube, streaming)
- Accessory sales (sleeves, binders)
- Coaching/tutoring services
Module 2: Understanding the Pokemon Market
The Pokemon Market: 25+ years strong, billions in annual sales.
Customer Types You'll Serve:
- Kids (6-12): Love opening packs, need parental approval
- Teens (13-17): Competitive players, limited budgets
- Young Adults (18-25): Nostalgic collectors, content creators
- Adults (26+): Investment mindset, high-value cards
Key Insight: Different customers want different things. Kids want fun and affordable options. Adults want investment-grade cards and condition quality.
Module 3: Analyzing Your Competition
Your Competition:
- Local game stores and card shops
- Online marketplaces (eBay, TCGPlayer, Facebook)
- Big box stores (Target, Walmart)
- Other Pokemon content creators
Why Competition is Good: It proves demand exists. Your job is finding your unique angle.
Week 1 Exercise: List 3 Pokemon businesses in your area and identify what makes each different.
Module 4: Creating Your Pokemon Business Idea
Good Business Ideas:
- Solve a real problem
- People will pay for the solution
- You can deliver it profitably
Value Proposition Examples:
- "Fastest card condition grading in town"
- "Best prices on Japanese Pokemon cards"
- "Most fun Pokemon tournaments for beginners"
Your Turn: Create your Pokemon business idea in one sentence. What problem do you solve? Why should customers choose you?
Module 5: Setting Goals for Your Pokemon Business
SMART Goals Framework:
- Specific
- Measurable
- Achievable
- Relevant
- Time-bound
Goal Timeline:
- 30-day goals: Learning and preparation
- 90-day goals: First sales and customers
- 6-month goals: Steady business operations
- 1-year goals: Growth and expansion
Example 30-Day Goal: "Research 20 Pokemon collection buying opportunities and make first purchase by Day 30"
Example 90-Day Goal: "Complete 50 Pokemon card sales with 100% positive feedback"
Module 6: Pokemon Seasons and Market Timing
Pokemon Release Calendar:
- Quarterly set releases (every 3 months)
- Holiday season spikes (November-December)
- Back-to-school opportunities (August-September)
- Tournament seasons (regional variations)
Best Times to Buy: Post-holiday slumps, set rotations
Best Times to Sell: Pre-holiday seasons, major Pokemon events, movie releases
Strategic Timing: Plan your business launch around Pokemon's calendar for maximum impact.
Week 1 Wrap-Up: Your Basic Business Plan
By the end of Week 1, you'll create a one-page business plan including:
✓ Your Pokemon business idea and value proposition
✓ Target customer type(s)
✓ Main competitors and your differentiation
✓ 30, 90, and 180-day goals
✓ Planned start timing based on Pokemon calendar
The Investment That Accelerates Your Success
Week 1 lays the strategic foundation, but it's just the beginning. The Pokemon Business Startup Course includes:
8 Complete Modules:
- Week 1: Market Strategy & Planning (you're here)
- Week 2: Money Management & Pricing
- Week 3: Finding & Keeping Customers
- Week 4: Daily Operations & Inventory
- Week 5: Legal & Compliance (Simplified)
- Week 6: Building Your Team
- Week 7: Sales & Customer Service
- Week 8: Growth & Risk Management
What's Included:
- 40+ video lessons (8 comprehensive modules)
- Downloadable templates & checklists
- Business plan templates
- Pricing calculators
- Goal-setting worksheets
- Lifetime access + all future updates
Pre-Launch Special: Lock in founding member pricing before it increases.
30-Day Money-Back Guarantee: Try the complete course risk-free.
Enroll in the Pokemon Business Startup Course →
Why Week 1 Matters
Most Pokemon businesses fail because they skip strategic planning and jump straight to buying inventory. They don't understand their market, customers, or competition. They set vague goals and launch at the wrong time.
Week 1 prevents these costly mistakes. You'll understand exactly:
- What type of Pokemon business fits your strengths
- Who your ideal customers are and what they want
- How to differentiate from competitors
- Clear goals to measure your progress
- When to launch for maximum success
Don't guess your way through building a Pokemon business. Follow the proven system.
Week 1 Action Steps
By the end of Week 1, complete these foundational tasks:
- ✅ Identify your Pokemon business model (card sales, services, content, or hybrid)
- ✅ Research 5-10 competitors in your target market
- ✅ Create your unique value proposition (what makes you different)
- ✅ Set SMART goals for 30, 90, and 180 days
- ✅ Plan launch timing around Pokemon calendar
- ✅ Draft your one-page business plan
These action steps transform theory into your actual business foundation.
Questions about the course? Contact us through the website.
Ready to master the complete 8-week system? Enroll now and get lifetime access to everything you need to build a profitable Pokemon card business.
Your Week 1 starts now. Let's build something amazing.
This blog post is Week 1 content from the Pokemon Business Startup Course. Want the complete 8-week system? Click here to enroll →