Creating Pokemon Content That People Actually Want to Watch

After 10+ years creating Pokemon content, I've learned this harsh truth: most Pokemon content gets ignored. Not because it's bad, but because creators focus on what THEY want to make instead of what audiences want to consume.

Let me show you exactly how to create Pokemon content that gets views, engagement, and drives sales—without expensive equipment or professional editing skills.

The Pokemon Content Framework That Works

The Formula: Value + Entertainment + Authenticity = Engaging Content

What This Means:

• Value: Teach something, solve a problem, or provide information
• Entertainment: Make it enjoyable to watch (not boring or dry)
• Authenticity: Be genuinely yourself, not a corporate brand

Example: Pack opening videos work because they combine all three—teaching what's in new sets (value), providing excitement and surprise (entertainment), and showing genuine reactions (authenticity).

50+ Pokemon Content Ideas That Get Views

Content Category 1: Pack Openings (Always Popular)

Why Pack Openings Work: Viewers experience the thrill without spending money. It's entertainment + education about what's in new sets.

Pack Opening Variations:

1. Standard booster box openings (most common)
2. Elite Trainer Box openings (shorter, still popular)
3. Mystery box reveals (high excitement factor)
4. Vintage pack openings (nostalgia + high stakes)
5. Budget box openings ("What's inside a $20 mystery box?")
6. Comparison openings (Japanese vs. English packs)
7. Challenge openings ("Can I pull a chase card in 10 packs?")

Pro Tip: Film both the opening AND your genuine reaction to hits. Reactions drive engagement.

Content Category 2: Educational Content (Builds Authority)

Why Educational Content Works: Establishes you as an expert, builds trust, creates long-term value (evergreen content).

Educational Content Ideas:

1. Card grading tutorials ("How to grade Pokemon cards like PSA")
2. Fake card identification ("Spot fake Pokemon cards in 30 seconds")
3. Set reviews ("Complete guide to [new set]—every chase card")
4. Market analysis ("Why this card went from $10 to $200")
5. Investment guides ("Top 10 Pokemon cards to buy in 2025")
6. Storage tips ("How I organize 10,000+ Pokemon cards")
7. Beginner guides ("Complete beginner's guide to Pokemon TCG")
8. Card condition explained ("Difference between Near Mint and Lightly Played")
9. How to sell cards ("Mercari vs. eBay vs. TCGPlayer—which is best?")
10. Print run differences ("1st Edition vs. Unlimited vs. Shadowless")

Hook Formula for Educational Content: "Most people don't know [surprising fact]—here's what you need to know"

Content Category 3: Collection Showcases (Highly Shareable)

Why Collection Content Works: People love seeing rare/expensive cards, sparks nostalgia, highly shareable.

Collection Content Ideas:

1. Full binder tours ("Every rare card I own")
2. Specific Pokemon collections ("Every Charizard card ever made")
3. Set completion showcases ("Complete Base Set—every card")
4. Graded card collection ("My PSA 10 collection worth $50,000")
5. Vintage vs. modern comparisons (side-by-side visuals)
6. Most expensive cards ("My top 10 most valuable Pokemon cards")
7. Childhood collection rediscovery ("Found my childhood cards after 20 years")
8. Evolution showcases ("Every evolution of [Pokemon]")
9. Error card collection ("Rarest Pokemon error cards I own")
10. Storage/display setups ("How I display my $100,000 collection")

Engagement Tip: Ask viewers "Which card was YOUR favorite growing up?" in comments—boosts engagement.

Content Category 4: Behind-the-Scenes (Builds Connection)

Why BTS Works: Humanizes your business, builds trust, shows your process.

BTS Content Ideas:

1. Packing orders ("How I pack Pokemon cards to prevent damage")
2. Inventory organization ("Organizing 500+ new cards")
3. Card buying trips ("Buying Pokemon collections from Craigslist")
4. Convention/tournament vlogs ("Day in the life at Pokemon Regionals")
5. Storage tour ("How I store $100,000 in inventory")
6. Income reports ("How much I made selling Pokemon cards this month")
7. Mistakes and lessons ("I lost $500 on this card—here's why")
8. Shipping day ("Packing and shipping 20+ orders")
9. Photography setup ("How I photograph cards for listings")
10. Daily routine ("Day in the life of a Pokemon card seller")

Vulnerability = Connection: Sharing failures and lessons builds deeper audience relationships than only showing wins.

Content Category 5: Trending/Timely Content (Capitalizes on Hype)

Why Trending Content Works: Algorithms favor timely content, rides existing search volume.

Trending Content Ideas:

1. New set releases ("First look at [new set]—here's what to buy")
2. Market spikes ("[Card name] just spiked to $500—here's why")
3. Pokemon news reactions ("New Pokemon game announced—which cards will spike?")
4. Tournament results ("[Card] just won World Championships")
5. Influencer box breaks (react to popular Pokemon YouTuber openings)
6. Fake card warnings ("New fake [popular card] flooding market")
7. Grading company news ("PSA price increase—what this means")
8. Scalping/shortage coverage ("Why you can't find [product]")
9. Controversy discussions ("Logan Paul's $3.5M Charizard—real or fake?")
10. Seasonal content ("Best Pokemon cards for Christmas gifts")

Timing is Critical: Post trending content within 24-48 hours of news breaking for maximum reach.

Content Category 6: Entertainment/Challenge Content (Pure Engagement)

Why Challenge Content Works: Fun to watch, highly shareable, often goes viral.

Challenge Content Ideas:

1. Budget challenges ("Building a competitive deck for under $50")
2. Mystery pack challenges ("Can I profit from this $100 mystery box?")
3. Blind grading ("Guess the PSA grade before reveal")
4. Trade challenges ("Trading up from $1 card to [expensive card]")
5. Speed challenges ("Organizing 1,000 cards in 1 hour")
6. Luck challenges ("Opening packs until I pull a [specific card]")
7. Comparison challenges ("$10 vs. $100 vs. $1,000 Pokemon cards")
8. Restoration challenges ("Fixing damaged Pokemon cards")
9. Game challenges ("Playing Pokemon TCG with only [type]")
10. Guessing game ("Guess the price of these Pokemon cards")

Hook Formula: "I [action] until [outcome]—you won't believe what happened"

Creating Content With Minimal Equipment

The Beginner's Pokemon Content Kit (Under $100):

• Camera: Your smartphone (literally all you need)
• Lighting: $20-30 ring light OR natural window light (free)
• Microphone: $30-50 USB or lapel mic (audio matters more than video)
• Background: Clean white poster board ($5) or black tablecloth ($10)
• Editing: Free apps (CapCut, iMovie, DaVinci Resolve)
• Card holders: Toploaders and card stands ($15)

Real Talk: I created my first 100 videos with an iPhone 8, natural lighting, and iMovie. Equipment doesn't matter until you're consistently creating content.

Pro Setup (When You're Ready to Invest: $300-500):

• Better smartphone or entry-level camera
• Softbox lighting kit
• External microphone
• Small filming station/desk area
• Editing software (Adobe Premiere/Final Cut)

Don't let equipment stop you from starting.

The Pokemon Content Creation Workflow

Step 1: Batch Ideation (Weekly, 30 minutes)

Create list of 10-15 content ideas for the week. Use the categories above. Mix educational, entertainment, and sales content.

Content Mix Recommendation:

• 40% Educational (builds authority)
• 30% Entertainment/Pack openings (drives engagement)
• 20% Behind-the-scenes (builds connection)
• 10% Sales/Inventory (drives revenue)

Step 2: Batch Filming (1-2 sessions per week)

Film multiple videos in one sitting. More efficient than setting up equipment daily.

Filming Day Checklist:

• Clean filming area
• Test lighting and audio
• Organize cards/products you'll feature
• Film 3-7 videos in one session
• Film extra B-roll footage (card close-ups, pack shots, etc.)

Step 3: Editing (30-60 min per video)

Editing Basics:

• Cut dead air and mistakes
• Add text overlays (important for social media—many watch without sound)
• Add background music (use royalty-free: Epidemic Sound, Artlist)
• Add transitions (simple cuts work fine—don't over-edit)
• Include call to action (subscribe, check bio, follow)

Step 4: Optimize & Post

Optimization Checklist:

• Title: Clear, keyword-rich, compelling
• Thumbnail: Bright, high-contrast, text overlay (YouTube)
• Description: Keywords, links, timestamps
• Hashtags: Mix popular and niche (Instagram/TikTok)
• Captions: Hook in first sentence
• CTA: "Link in bio," "Follow for more," "Comment your thoughts"

Step 5: Engage

Post-Publishing Tasks (15-30 min):

• Respond to first wave of comments (within 1 hour)
• Like and respond to ALL comments (within 24 hours)
• Share to Stories (Instagram/Facebook)
• Cross-post clips to other platforms
• Monitor analytics

Hook Formulas That Stop the Scroll

Hook = First 3 seconds of video or first sentence of caption

Proven Pokemon Content Hooks:

1. Question Hook: "Do you know what this card is worth?"
2. Shocking Statement: "This $5 card is now worth $500"
3. Curiosity Gap: "I opened 100 packs and you won't believe what I pulled"
4. Mistake Hook: "I almost threw away this $1,000 card"
5. Challenge Hook: "Can I pull a Charizard in 10 packs?"
6. Nostalgia Hook: "Remember when this was the rarest card?"
7. Controversy Hook: "Everyone is wrong about [card/topic]"
8. Tutorial Hook: "How to spot fake Pokemon cards in 30 seconds"
9. Story Hook: "A kid traded me this card for $5—it's worth..."
10. Comparison Hook: "$10 vs. $1,000 Pokemon card—can you tell the difference?"

The First 3 Seconds Rule: If you don't hook attention in 3 seconds, they scroll past.

Storytelling Techniques for Pokemon Content

The Story Arc (Even for Pack Openings):

1. Setup: "I'm opening this $200 booster box hoping to pull..."
2. Rising Action: "Pack 1... Pack 2... Nothing yet..."
3. Climax: "WAIT! Is that...?!"
4. Resolution: "I can't believe I pulled..."
5. Reflection: "Here's what this means for..."

Personal Stories Sell: Share YOUR Pokemon journey—childhood memories, first rare card, biggest mistakes, lessons learned.

Real Example: I posted a story about trading my Charizard for a Blastoise in 1999 (terrible trade), why I regretted it, and how I finally bought it back 20 years later. That video got 3X more engagement than generic pack openings because people connected with the personal story.

Overcoming Creative Blocks

"I Don't Know What to Post":

• Look at what's trending in #PokemonTCG
• Check what questions people ask in Facebook groups
• Review your recent sales—talk about those cards
• React to Pokemon news/market changes
• Remake popular content with your spin

"I'm Not Interesting Enough":

• You don't need to be entertaining—just authentic
• Your expertise IS interesting to beginners
• Focus on teaching, not performing

"I'm Camera Shy":

• Start with voiceover content (no face required)
• Film hands-only (card content with voiceover)
• Practice makes it natural (first 20 videos feel awkward—push through)

Content Consistency: The 90-Day Rule

Reality Check: Most creators quit after 10-20 posts seeing minimal results.

The Truth About Growth:

• Days 1-30: Feels like screaming into void (minimal growth)
• Days 31-60: Slow but steady increase (algorithm learning your content)
• Days 61-90: Momentum starts (followers engage more, reach expands)
• Days 90+: Compounding growth (consistent quality content pays off)

My Experience: My first 50 videos averaged 200 views each. Felt discouraging. But I committed to 90 days. By day 90, videos were hitting 2,000-5,000 views. By month 6, some hit 50,000+.

The Commitment: Post consistently (3-5x per week minimum) for 90 days before evaluating success.

Measuring Content Success

Metrics That Matter:

1. Engagement Rate: (Likes + Comments + Shares) ÷ Followers

   • Good: 3-5%
   • Great: 5-10%
   • Excellent: 10%+

2. Watch Time/Completion Rate (Video content):

   • Good: 30-40% average view duration
   • Great: 50-60%
   • Excellent: 70%+

3. Click-Through Rate: Link clicks ÷ video views

   • Good: 1-3%
   • Great: 3-5%
   • Excellent: 5%+

4. Sales Conversion: Sales from content traffic

   • Track with unique links/codes
   • Aim for 2-5% of traffic converting to sales

What to Track Weekly:

• Which content types perform best?
• What posting times get most engagement?
• Which topics drive most sales?
• Where is audience coming from?

Adjust Strategy Based on Data: Double down on what works, cut what doesn't.

Common Pokemon Content Mistakes

1. Inconsistent Posting: Kills momentum and algorithm favor
2. Over-Editing: Simple edits work better than over-produced content
3. No Hook: Losing viewers in first 3 seconds
4. Poor Audio: People forgive bad video but not bad audio
5. Only Sales Content: No one follows an ad account
6. Ignoring Comments: Engagement signals boost reach
7. Copying Others: Authenticity beats imitation
8. Giving Up Too Soon: 90-day minimum commitment required

Action Steps

1. Choose primary content type: Start with what you're comfortable with (pack openings, education, collection showcases)
2. Create 10 content ideas: Use the categories and ideas above
3. Set up filming space: Clean area, good lighting, test audio
4. Film first 3 videos: Batch film in one session
5. Edit and post: Simple edits, optimize titles/descriptions
6. Commit to 90 days: Post 3-5x per week consistently
7. Engage daily: Respond to comments, engage with other content

Ready to Master Pokemon Content Creation?

This is Module 3.4 of Week 3 in the Pokemon Business Startup Course.

Complete course includes:

• 90-day content calendar templates
• Scripting frameworks for each content type
• Editing tutorials and templates
• Hook and storytelling scripts
• Analytics tracking worksheets
• Real video breakdowns of successful Pokemon content

Enroll in the Pokemon Business Startup Course →

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Module 3.4 of Week 3 - Pokemon Business Startup Course